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On-Demand Talent Network: Media Strategist

Job brief

We are expanding our On-Demand Talent Network and seeking experienced Freelance Media Strategists to lead the development of integrated media strategies that align with client goals and drive performance. This is a remote, project-based role perfect for strategic thinkers who blend data insights with creative media planning.


Responsibilities

  • Develop holistic, insight-driven media strategies across digital and traditional platforms.
  • Translate marketing objectives into channel strategies, media mix recommendations, and measurable KPIs.
  • Analyze audience data, consumer behavior, and market trends to inform planning decisions.
  • Collaborate with internal teams (media planners, creatives, data analysts) and clients to ensure alignment and buy-in.
  • Recommend innovative media solutions, partnerships, and emerging platform opportunities.
  • Create and present strategic decks and campaign frameworks to clients or leadership.


Qualifications

  • 3+ years of experience in media strategy, preferably in an agency or multi-client setting.
  • Strong understanding of media channels including digital (social, display, search, video), traditional (TV, radio, print), and emerging platforms.
  • Proficiency in media tools and research platforms (e.g., Google Analytics, Meta Business Suite, GWI, Comscore, Nielsen, etc.).
  • Exceptional storytelling, communication, and presentation skills.
  • Strategic thinker with strong analytical and client-facing experience.
  • Comfortable working independently in a remote, fast-paced environment.


Nice to Have

  • Experience with brand positioning, audience segmentation, or campaign lifecycle strategy.
  • Knowledge of programmatic advertising and performance marketing.
  • Familiarity with multicultural or global media strategy development.


Perks

  • Fully remote, flexible freelance work.
  • Collaborate on high-impact campaigns across a variety of industries.
  • Access to a community of top-tier creative and marketing professionals.
     

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